A few days ago, Apple's Tmall flagship store launched a New Year's sale. The iPhone Air, originally priced at 7,999 yuan, is officially discounted by 2,000 yuan, and the price starts from 5,499 yuan with the addition of national subsidies. Although Apple has carried out small promotions after the launch of new models in recent years, the price reduction of iPhone Air was particularly obvious during this New Year event, setting a new record for price reductions of new iPhones.
According to China Business News, at Shenzhen Huaqiangbei Electronics Market,Many merchants have expressed their unwillingness to recycle iPhone Air, believing that the model is "not easy to sell."
Affected by Apple's price cuts, the recycling price of iPhone Air has also plummeted.From more than 6,000 yuan before the price reduction, it has dropped to about 4,000 yuan now.
Some merchants said that if Apple continues to maintain its current promotion policy, the second-hand and recycling prices of iPhone Air will still fall further.
It is understood that the core reason behind this price reduction is that the sales performance of iPhone Air after its launch was not as good as expected.
Third-party data shows that as of January 24, 2026,The cumulative activation volume of iPhone Air in China is less than 200,000 units, and the activation volume in the first week is only about 50,000-55,000 units. In the same period, the sales volume of the iPhone 17 series accounted for less than 3%, and the performance was obviously weak.
According to data, the iPhone Air will be released in September 2025 and will go on sale in mainland China in October. It weighs only 165 grams and is only 5.6 mm thick, making it Apple’s thinnest iPhone to date.
In terms of configuration, iPhone Air is equipped with a 6.5-inch screen, a rear 48-megapixel single camera, and is equipped with the A19 Pro chip and Apple’s new self-developed C1X baseband.