Recently, many Audi owners have reported that the Kaifeng Jinao Audi 4S store is suspected of running away and the purchased maintenance packages cannot be honored. FAW Audi customer service stated that Kaifeng Jinao has withdrawn from FAW Audi on November 13, 2025. It is recommended that car owners contact the store for communication, and may also consider seeking solutions through judicial channels.

The "Next Generation Car Research Institute" column based on feedback statistics from car owners from various places shows that since the end of 2025, in addition to Kaifeng Jinao, more than ten Audi 4S stores have closed, involving Guangxi, Jiangsu, Zhejiang, Tianjin, Guangdong, Shandong, Anhui and other provinces and cities.

Data shows that Audi's sales in China will drop by 5% year-on-year in 2025, which is also the second consecutive year that its sales in China have declined. Under pressure, many Audi models have launched significant price reduction promotions. Some dealers' quotations for the Audi A3 (2026 model) have been reduced to 106,700 yuan, which is equivalent to a 40% discount.

RecentlyMultiple 4S stores"disappeared"

Recently, many FAW Audi owners reported to the "Next Generation Car Research Institute" column that the Kaifeng Jinao Audi 4S store was suspected of running away, the purchased maintenance packages could not be used, and even the store employees were asking for wages.


A car owner said that she went to the 4S store in mid-January this year and found that the store was empty. Although there were still vehicles on display in the showroom, they had been sealed. She said that she had purchased a 6-year maintenance package at the store in 2023. Now that the 4S is running away, she is not sure whether the subsequent maintenance can still be honored.

Many car owners are facing similar embarrassing situations. Car owners spent 16,800 yuan and 18,800 yuan on various packages, "which were not used up at all, they were all for several years." Some people also said that only half a year after buying the car, "the 4S store ran away?"

Even 4S store employees are defending their rights. One employee said, "The boss ran away, and our employees have been asking for wages."

Data show that the operating entity of the 4S store is Kaifeng Jinao Automobile Sales and Service Co., Ltd., which was established in November 2014. The "Next Generation Car Research Institute" column asked FAW Audi customer service about the rights of car owners. The customer service said that Kaifeng Jinao had withdrawn from FAW Audi on November 13, 2025, and the two parties had terminated the cooperative relationship. For maintenance packages purchased through the store, it is recommended to try to contact the store for communication, or consider seeking a solution through judicial channels.


The "Next Generation Car Research Institute" column found that the closure of Audi 4S stores is not an isolated case. Based on the feedback from car owners from all over the country, according to incomplete statistics, from the end of 2025 to the present, in addition to Kaifeng Jinao, more than ten Audi 4S stores have closed. Some of them closed suddenly due to poor business performance, and some were revoked and sold other brands, involving Guangxi, Jiangsu, Zhejiang, Tianjin, Guangdong, Shandong, Anhui and other provinces and cities.

Some of the subsequent car owner services in these stores have been moved to other 4S stores, and some are facing a situation similar to that of the Kaifeng Jinao 4S store, and legitimate rights and interests cannot be effectively protected.

ChinaYearSales volume twoKneel down, FAW AudiTaking the blame?

Behind the closure of many 4S stores is the fact that Audi is facing huge pressure from declining sales.

A few days ago, Audi officially released its 2025 results. Data show that Audi's annual sales in 2025 were 1.6236 million vehicles, a year-on-year decrease of 2.9%, and 1.6712 million vehicles in the same period in 2024.


Specifically, sales in the German market were 206,100 vehicles, a year-on-year increase of 4.0%; European market (excluding Germany) sales were 464,000 vehicles, a year-on-year decrease of 0.5%; North American market sales were 202,100 vehicles, a year-on-year decrease of 12.2%; Chinese market (including Hong Kong) sales were 617,500 vehicles, a year-on-year decrease of 5.0%; overseas and emerging markets sold 133,600 vehicles throughout the year, a year-on-year increase of 5.5%.

In terms of share, China is still Audi's largest single market in the world, accounting for 38% of total global sales. But there is no doubt that Audi's performance in the Chinese market is not ideal. One of the reasons given by Audi is China's fierce competition environment.

Currently, Audi mainly relies on two joint ventures, FAW Audi and SAIC Audi, in the Chinese market. FAW Audi accounts for the majority of sales. It can be said that the main reason for the decline in Audi's sales in China is the sluggish sales of FAW Audi.


Data released by FAW Audi recently showed that its annual sales in the Chinese market reached 570,100 retail units. Although the official claimed that its fuel vehicle sales and share returned to the first place in the fuel luxury vehicle market after six years, in comparison, compared with 611,100 units in 2024, its sales fell by 6.7% year-on-year. FAW Audi's sales have also declined year-on-year for two consecutive years.

Prices of many models are greatly reduced, with the lowest price only 100,000

Under the pressure of sales, some FAW Audi models are also undergoing significant price reductions and promotions.


The "Next Generation Automotive Research Institute" column saw on Autohome that the Audi A3 with a manufacturer's guide price of 165,900 to 209,900 yuan was quoted by a Chengdu dealer starting from only 106,700 yuan. It is a 2026 new car, which is equivalent to a 40% discount promotion.

The manufacturer's guide price for the Audi Q3 is 251,800-296,800 yuan, and the dealer's quotation starts at only 131,800 yuan, which is equivalent to a 50% discount promotion; the manufacturer's guide price for the Audi A4L is 289,800-362,800 yuan, and the dealer's quotation starts at 175,700 yuan, which is equivalent to a 40% discount promotion.

Not only fuel vehicles, FAW Audi’s pure electric models are also seeing major price cuts. The manufacturer's guide price of the Audi Q4 e-tron is 289,900 to 367,100 yuan, while the dealer's quotation starts from 157,900 yuan, which is also a 50% discount promotion.

However, it is worth noting that these quotes are bare car prices. Regarding the Audi A3, which has a bare car price starting at 106,700 yuan, a salesperson at an Audi 4S store said that there are currently existing cars, but they need to choose the manufacturer's financial plan, and the final price will be around 120,000 yuan.

Declining sales, price reductions and promotions for models, and poor management of 4S stores. For Audi, this seems to be forming a vicious cycle.


Recently, when talking about the plan for 2026, Guo Yongfeng, executive deputy general manager of FAW Audi Sales Company, said that in 2026 FAW Audi will focus on the three core areas of "strong brand, excellent products, and stable network", and emphasized that FAW Audi will continue to "user-centered" upgrade strategic deployment in the next five years.

In terms of network stabilization, he mentioned that FAW Audi will establish long-term strategic cooperative relationships with high-quality investors, encourage the establishment of jurisdictions, link up with other FAW Audi dealer partners, and focus on the core work of "providing users with excellent services and maintaining brand reputation" to achieve a "win-win" situation of brand + dealers + users.

However, judging from the closure of 4S stores in Kaifeng Jin'ao and many other places, FAW Audi's user service and brand reputation have not been well maintained, and there is still a long way to go to stabilize the network.