According to the blogger "Digital Chat Station", Apple will adopt a dual-track release strategy for the first time, and the iPhone 18 standard version will be released in the first quarter of next year.The iPhone 18 Pro series and the first wide-folding iPhone Fold were released in September this year, and are basically priced at 10,000 yuan.
This plan has been confirmed by many parties around the world. Starting from this year, Apple will maintain the strategy of releasing iPhone twice a year to make up for the window period of new phones in the first half of the year and compete head-to-head with domestic mobile phones.
According to IDC data, Apple's market share in China shrank to 13.7% in the first quarter of 2025, declining for seven consecutive quarters.
Against this background, Apple can better attract consumers' attention and maintain market attention by increasing the frequency of new product releases.
According to Apple’s first brother Ming-Chi Kuo’s previous predictions:
Four models, iPhone 17, iPhone Air, iPhone 17 Pro and iPhone 17 Pro Max, will be released in the second half of 2025 (release confirmed).
iPhone 17e will be released in the first half of 2026.
iPhone 18 Pro Max, iPhone 18 Pro and iPhone Air 2 will be released in the second half of 2026, in addition to Apple's first foldable screen iPhone.
iPhone 18 and iPhone 18e models will be released in 2027.
Thereafter, the iPhone standard version will be released in the first half of the year.
It is worth noting that in addition to major adjustments to the product line, the iPhone 18 Pro series has also received major upgrades. The Pro Max model has a variable large aperture. In addition, the 48-megapixel periscope telephoto has also increased its aperture, and its imaging capabilities continue to be enhanced.
In addition, in September this year, more than one domestic manufacturer is expected to launch new models to achieve a Pro Max battle, specializing in the 5K-7K high-end market released by Apple.