In the context of the continuous advancement of the global trend of high-end smartphones,The average selling price (ASP) of Apple's iPhone crossed the US$1,000 mark for the first time in the fourth quarter of 2025 (reaching US$1,011, approximately RMB 7,230).According to data from the research organization Counterpoint Research, the average selling price of global smartphones exceeded US$400 for the first time in the fourth quarter of 2025, a year-on-year increase of 8%, continuing the previous trend of high-end driving ASP to continue to rise.
Regarding Apple's strong performance, it is mainly due to the hot sales of the Pro and Pro Max versions of the iPhone 17 series, which has driven up the average unit price.
On the other hand, the performance of the Android camp is much inferior, with Samsung ranking second, with an average selling price of US$258 (approximately 1,850 yuan).
Among the three domestically produced brands, OPPO, vivo and Xiaomi have improved compared to before, with corresponding average selling prices of US$249 (approximately 1,780 yuan), US$233 (approximately 1,670 yuan) and US$155 (approximately 1,110 yuan) respectively.
In fact, judging from the average selling prices of various brands, Apple is still at the top of the entire industry chain. It is no wonder that many people use "how long do you have to work to buy an iPhone" to measure their income level. After all, the gap between the Android camp and it is not generally large. This reality is indeed a bit heartbreaking.
