Apple recently updated the Mac ordering process on its official online store, covering all models including MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio and Mac Pro. In the past, each Mac would provide a number of preset standard configurations, and users would then upgrade some specifications on this basis; now, they must select configurations one by one from scratch, and the overall experience is closer to the current iPad ordering method.
This revision was first noticed by media such as Macworld and French website Consomac, and subsequently triggered discussions in the community. On the new MacBook Pro order page, users first need to choose between 14-inch and 16-inch models and determine the body color; then they can choose whether to upgrade to a nano-texture glass display. Subsequently, users need to configure the M-series chips and number of cores available for the corresponding model, and finally customize options such as memory capacity, SSD storage space, power adapter, and keyboard language. The entire process adopts a "click-by-item" self-service configuration method.
Before the revision, Apple will first provide a number of pre-configured models. After users select one of them, they will then upgrade and adjust limited items such as memory and storage. Now, the entrance to the preset models has been cancelled, and the ordering process has completely shifted to the "self-service ordering" mode, where all key hardware specifications can be combined on demand in the same link. This change has been interpreted by some observers as Apple's improvement in configuration flexibility, while also helping to guide users to upgrade multiple specifications simultaneously, thereby increasing the average unit price per customer.
However, in terms of chip options, MacBook Pro currently cannot be equipped with M5 Pro or M5 Max chips, and the update of the new generation model is still waiting. For professional users looking forward to high-end configuration upgrades, this software-level ordering experience improvement does not resolve their concerns about the release schedule of new hardware.