Market research organization Counterpoint Research released a report on the U.S. smartphone market for the fourth quarter (Q4) of 2025.It shows that Apple has dominated the local market, with its market share increasing by 4 percentage points year-on-year to 69%, setting a record for the brand in the US market.
This jump in market share is mainly due to the market popularity of the iPhone 17 series.In some mainstream operator channels, iPhone sales account for even close to 90%.
Consumer demand for the Pro and Pro Max series is still strong, especially with the active promotions of the three major operators (AT&T, T-Mobile, and Verizon), which has released a concentrated demand for replacement phones.
Especially in the high-end market, iPhone 17 Pro Max performed outstandingly and became the best-selling model in the three major operator channels.
The mid-range market is supported by the iPhone 16e, which is widely popular in prepaid and national retail channels. In December, its single-month sales hit the highest record since its launch, helping Apple successfully penetrate the mid-range price range of US$300-600.
Ranked second is Samsung. As the second largest mobile phone manufacturer in the local market, the gap with Apple is as big as the sky, with a share of only 13%.