On February 4, WeChat Public Relations Director "WeChat Porridge Auntie" posted a response to "WeChat Envelope Sharing Link for Yuanbao Red Envelope": saying that user experience comes first and everyone is treated equally. Also attached was an emoticon of "I'll beat myself up if I go crazy".
On February 4, according to the "WeChat Pai" public account, the "Announcement on Crackdown on Third-Party Violations" was recently issued to crack down on excessive marketing, induced sharing and other violations that broke out with the Spring Festival as the theme. Against this background, it is receivedUsers’ feedback and complaints about Yuanbao indicate that its related Spring Festival marketing activities include scenarios such as “doing tasks” and “receiving red envelopes” to induce users to share links to WeChat groups frequently, interfering with the platform’s ecological order, affecting user experience, and causing harassment to users. After research and judgment, Yuanbao’s illegal links were dealt with and restricted from being opened directly in WeChat.Relevant disposal measures will take effect immediately. We will continue to pay attention to the operation of various Spring Festival marketing activities, combine user feedback, and ensure user experience in accordance with platform rules.
Yuanbao posted on Weibo that Yuanbao is urgently optimizing and adjusting the sharing mechanism and will go online as soon as possible to ensure users’ experience in grabbing red envelopes.