Ford Motor CEO Jim Farley said in an earnings call that Chinese automakers have changed the global "rules of the game" and pose a threat to traditional automakers.Farley emphasized that the real problem facing Ford is that Chinese car companies have led the electrification transformation and changed the pricing power of cars.
Ford's 2025 financial report shows that the company's full-year net loss was US$8.18 billion due to a US$15.9 billion write-down due to the cancellation of electric vehicle projects, compared with a net profit of US$5.87 billion in 2024, which turned from profit to loss.
Facing the current competitive landscape, Ford has also formulated a corresponding layout strategy: it plans to rely on Chinese joint venture factories to achieve low-cost production and use it as an export base.
At the same time, it will maintain cooperation with CATL to create cost-effective electric models for the local market. In terms of electrification transformation, Ford will make efficient investments to enter markets where competition is not fierce enough.
Previously, General Motors CEO Mary Barra also admitted that the company is facing fierce competition from Chinese car companies, and it is difficult to restore General Motors China to the state "like five to six years ago."
The competitiveness of Chinese car companies is supported by detailed data. Global electric vehicle sales are expected to exceed 20 million units in 2025, of which China's new energy passenger vehicles have a global market share of 68.4%.
At the same time, my country's new energy vehicle exports to markets such as Mexico, the United Arab Emirates, and the United Kingdom have achieved substantial growth, and the export pattern has completed a diversified transformation.
In the domestic market, the national retail penetration rate of new energy passenger vehicles reached 55.3% in August 2025, a record high.
