Transsion, the “King of Africa”, officially settled in the new headquarters building in Shenzhen and has become one of the top five mobile phone manufacturers in the world.

Recently,Transsion officially settled in Transsion Building, the new headquarters building located at the Liuxiandong headquarters base in Nanshan District, Shenzhen.Transsion Building will serve as the center of Transsion's global strategy, carrying the management, research and development and other functions of each brand business, and supporting the group's global business expansion in emerging markets.

According to Transsion, the Liuxiandong headquarters base is one of the seven major headquarters bases and one of the 17 key development areas in Shenzhen. It is accelerating to build an international new generation information technology research and development center, gathering a large number of emerging industries and headquarters companies, and will form an industrial cluster exceeding 300 billion yuan in the future, becoming an innovation highland for Shenzhen to lead the development of high-end industries.

Many people may not know much about Transsion. It focuses on overseas markets such as India and is known as "Africa's No. 1 Brother". Its local market position far exceeds that of brands such as Xiaomi and Apple.

This is a real domestic manufacturer. The company's full name is "Shenzhen Transsion Holdings Co., Ltd."It owns mobile phone brands TECNO, itel and Infinix, digital accessories brand Oraimo, home appliance brand Syinix and after-sales service brand Carlcare.

According to the IDC Global Mobile Phone Quarterly Tracking Report, in the third quarter of 2023, Transsion’s share of the global mobile phone market was 14.6%, ranking third;Transsion’s smartphones account for 8.5% of the global market, ranking fifth.

At the same time, Transsion ranked first in smartphone shipments in Africa, Pakistan, Bangladesh, and the Philippines, and ranked sixth in smartphone shipments in India.