Today, the State Administration for Market Regulation released the "Compliance Guidelines for Price Behavior in the Automobile Industry" to further standardize the price behavior of the automobile industry and promote the healthy and orderly development of the automobile market. The "Guide" points out that the automobile industry is an important pillar of the national economy, with a long industrial chain and wide coverage, and is closely related to consumers' lives.Currently, there are illegal behaviors such as failure to clearly mark prices in accordance with regulations and price fraud in the automobile industry, which harms the interests of consumers and operators, undermines the market order of fair competition, and is not conducive to the high-quality development of the industry.
The "Guide" is based on the actual development of the current automobile industry, further clarifies the boundaries of behavior, unifies regulatory rules, guides automobile production and sales companies to operate in compliance with laws and regulations, and promotes the formation of a market order with high quality, low prices, and healthy competition.
The "Guide" clarifies price compliance requirements in all aspects from vehicle to parts production, from pricing strategy to sales behavior. Implement full-process price management, strengthen fair pricing constraints, standardize promotion and pricing behaviors, and crack down on unfair pricing behaviors in accordance with the law.
Clarify the price behavior requirements of automobile sales companies, focus on the new car sales process, and strive to regulate prominent issues such as failure to clearly mark prices in accordance with regulations and false promotions. Establish a risk warning mechanism to encourage platforms to provide two-way reminders of operating risks and consumption risks for significantly low-price behavior.
It is strictly prohibited to reduce the price in disguised form through over-quantity, batch discounts, etc., so that the actual ex-factory price is lower than its production cost;Furthermore, in tendering and bidding, it is prohibited to use methods such as lowering bid prices to make the actual ex-factory price lower than its production cost.
Here is a picture to understand:
