In the first half of this year, ofo founder Dai Wei went to the United States to start his own business for the second time and opened an About Time Coffee shop. AboutTimeCoffee first opened in Gramercy Park, New York, and subsequently opened four chain stores in prosperous areas of downtown Manhattan.
According to domestic media reports,AboutTimeCoffee only has one Madison Avenue store in New York open, and the remaining four stores are all "permanently closed."
In May of this year, there were reports that AboutTimeCoffee's operations were in trouble, its capital chain had encountered bottlenecks, and the entire project was on the verge of suspension.
The expansion plans of chain stores have also been completely stopped, and the operations of the original stores have been at a standstill, with only simple operations maintained.
According to a previous blogger who visited the store, AboutTimeCoffee not only sells specialty pearl coffee, but also sells regular coffee at a price of 2-4 US dollars. It has the same marketing method as the Internet celebrity store.New users who download the App and register for the first time can receive 5 cups for free.
Ofo, a once-famous domestic bike-sharing giant, fell into a financial crisis due to operational problems and owed numerous vehicle deposits, which it has yet to fully refund to users.
Since the second half of 2021, ofo affiliated companies have been deregistered one after another, including Qingdao Bykerk Technology Co., Ltd., Shanghai Bykerk Network Technology Co., Ltd., Beijing Bykerk Technology Co., Ltd. Shenzhen Branch, Dongxia Datong (Beijing) Management Consulting Co., Ltd. Jinan Branch, etc.