The long-awaited MacBook equipped with the A18 Pro processor may be available as soon as next month, and the price is expected to be less than $1,000. Affordable Windows laptops and Chromebooks have dominated the market for the past few years, especially among students. At the same time, Apple's MacBook has remained out of reach for many users due to its high pricing. However, this situation may change as soon as next month.
Apple is currently known to be developing a low-cost MacBook equipped with the A18 Pro chip, which is the same system-on-chip currently used in iPhones. This device has been attracting attention since last year, and according to Bloomberg reporter Mark Gurman, it may be officially launched in March this year. Gurman wrote in this week's Power On newsletter that the A18 Pro-powered MacBook could be released sometime in March, as Apple is reportedly planning an event that month. The device is expected to sell for well under $1,000.
This new low-cost MacBook is rumored to be equipped with a 12.9-inch display. It’s worth noting that although this is an affordable model, Gurman said Apple doesn’t want to compromise on build quality and will use an aluminum alloy body instead of plastic. Gurman said: "In order to maintain the use of this high-end material, Apple developed a new manufacturing process that allows the shell to be forged more quickly."
Apple hopes to position this affordable MacBook as a product for students and business users. As such, the company is expected to launch "vibrant color" variants that go beyond the usual toned-down shades found on the MacBook Air and MacBook Pro. According to Gurman, Apple has been testing light yellow, light green, blue, pink, classic silver and dark gray color combinations.
Apple has yet to announce pricing, though some sources claim the device could cost around $750. A low-cost MacBook powered by iPhone chips could benefit Apple in two main ways. First, it will serve as an entry-level option for users who want to join the Mac ecosystem but are on a budget. Second, it would put Apple in a better position to compete with affordable Windows laptops and Chromebooks, especially among students and emerging markets.