Late at night on February 19 last year, Apple quietly took out a new affordable phone from its crotch. Everyone thought it was the iPhone SE4 that they had been longing for. As a result, Apple launched the name change method without respecting martial ethics. Let this one be an electronic waste with bangs and low screen. Transformed into the iPhone 16e, which is as famous as the 16 series.


I thought that the market sales would make Apple sober up, but I didn’t expect that no one would take notice of the iPhone Air, which had high hopes.

iPhone 16e has become one of the 10 best-selling smartphones in the world...

Sure enough, the machine circle is counter-intuitive.


But, there is good news.

After this operation, the "cheap iPhone", which used to be unpredictable and whose release time was entirely guesswork, has now become traceable.

That's right, judging from the news obtained from the accessories dealer.

This year Apple will also release the new iPhone 17e on February 19.


Hearing the news, Ji Ge's first reaction was excitement.

Because the release time is completely fixed, it means that the future trends of Apple’s e-series will be easier to grasp.

But then I thought about it.

February 19th this year, no more, no less, right in the middle of the Spring Festival holiday.


It seems that Apple is determined to serve such an epic dish on the happy day of family reunion on the third day of the Lunar New Year.

Consider the same period.

It’s time for iPad to be updated.

Brother Ji, who had been thinking about it for a long time, decided to calm down and tell everyone about this month’s new fruit products.


Just in case, and I mean just in case.

Are there any friends who need it?

iPhone 17e

As revealed earlier.

The biggest upgrade of this generation of iPhone 17e is that the front face has changed from retro big bangs to an extremely advanced "smart island" shape.

This also means that this time it is no longer the stock screen of iPhone 14...

Instead, iPhone 16.


Amazing, cross-generation upgrade.

Is this still an Apple?

So this time not only does it supportSmart island function, the black edges will be narrowed slightly, and the outdoor peak brightness is expected to be increased to2000 nits, and even supports 1 nit extremely dark display.

"Epic improvement" in practicality...


If you can tolerate that ancient 60Hz refresh rate, then you will be very satisfied with this upgrade.

But it is impossible to tolerate low brushing.

so…

Let’s focus on the back.


It is still a very simple single-camera design.

The good news is that in addition to black and white, there will also be a new color similar to"Sakura Pink"color matching.

Considering that the iPhone 16’s pink color is too bright;

The pink color of iPhone 13 is so light that it is more flesh-colored.

Therefore, Brother Ji is more inclined to be a macho fan of iPhone 15.


As for that little cute single shot in the upper left corner.

4800W pixels, 1/2.55 inches…

Regarding the imaging effects, I advise everyone not to have unrealistic expectations.


Regardless, the point is to look inside.

After all, the core selling point of last year’s iPhone 16e was battery life.

With the support of a larger battery and C1 baseband, the 16e can actually equal the larger and heavier 16 Pro in terms of battery life.


Now, iPhone 17e has more energy efficiencyA19 chip. (Although it is a beggar’s version)

Coupled with the larger battery, the battery life is comparable to that of the 17 Pro, which should be very reasonable!


Some fans may think that there is nothing to be proud of if the battery life catches up with the Pro.

Don’t forget that the e-series has a hidden characteristic——

It's just very light, really light.

Take last year's 16e as an example, its weight is about the same as the iPhone Air, only 167 grams.

And the width is also more friendly.


Without sacrificing feel.

It is still not easy to extend the battery life to a level that can be used for a day.


Finally, add the MagSafe magnet.

Well, this is basically the upgrade point of this generation of iPhone 17e.


It’s a pity that the drama of increasing quantity and reducing price will most likely not be reproduced on 17e.

That is to say——

It still starts at 4,499 yuan, and the state subsidy is 3,999 yuan after landing.

At first glance, it looks very good, and it is still the lowest-priced iPhone, but don’t forget that it starts with 8+128GB, and goes up to 256GB for 5,499 yuan.

The price difference between it and the real Macho iPhone 17 is only 500 yuan.


The price difference is so small, at first glance, it feels like the left and right brains are fighting each other.

But when I think about the fact that we have the fruit, we don’t need to rely on the e series to boost sales, and I feel that it doesn’t matter how much the 17e is priced.

Anyway, foreigners are basically enjoying it.

As for that, there were recent revelations.

It is said that the iPhone 17e does not even have a smart island, and still uses a large notch screen.


Brother Ji thought at first that the possibility was very low.

Yes, it is true that Apple likes to squeeze out toothpaste.

But judging from past trends, every generation of iPhone will most likely come with some gimmicky upgrades.

Like 5G, Type-C;

The camera button is not easy to use regardless of whether the screen is horizontal or vertical.


And this time the iPhone 17e.

You think.

If you don't even provide Smart Island, then there really won't be any worthy upgrade points.

You can't.

Bring out MagSafe and brag about it...


But as the release date approaches.

There are more and more bloggers claiming to be convinced that "17e still uses notch".

Is it possible that Cook will actually take out a notch screen in 2026?


iPad(A18)

On the tablet side, the upgrade points are still "mediocre".

However, considering the positioning of the iPad and the usage scenarios of this category of tablet products.

Even if the upgrade is not big, it is still acceptable.

Judging from the current news, the appearance of the new iPad remains basically unchanged, with a simple single camera + colorful design.


On the front is an 11-inch LCD screen.

Brother Ji knows what you care about:60Hz, not fully fitted


The main upgrade point is performance.

I skipped the toothpaste-squeezing A17 and switched directly from A16 toA18 chip.

At the same time, in order for his own Apple Intelligence to be used normally, this time Cook also bit the bullet and gave the digital version of iPad8GB memory.

Stronger performance, larger memory.

This means that the service life of this thing will skyrocket.

Let's say thank you Apple Intelligence!


Then, there is no more.

You may think that the so-called new model this time is just taking out the old A16 and inserting the A18 with 8GB of memory into it.

Brother Ji, let me clarify here——

You are right.

After all, just by looking at the name, you can tell that even Apple itself thinks so.


But.

Considering the price estimate, it is still2999 yuanTo start, after taking the 15% national subsidy, you can finally get it for 2,549 yuan.

I usually use it as an Aiyute launcher and use a Pencil to read online classes and take notes. Buying an iPad (A18) is also a good choice.

After all, in these usage scenarios, A series chips are enough to cope with it. Adding money to M3 and M4 will probably be useless.

At the same time, the impact of 60Hz is not too great.


Of course, if you have gaming needs.

Let’s go for the iPad mini next, or the Android tablet~

picture

In addition, iPad Air 8 will also receive a wave of updates as usual.

Well, I just changed to an M4 and went in. Everything else is fine, so let’s skip it.


Anyway.

Apple is still the same apple.

Cook is also one of the shrewdest businessmen in the world.

Toothpaste has to be squeezed out little by little, and brushing is still hidden as a treasure.


but.

Since there is a non-Pro iPhone 17, there is a precedent for using ProMotion to refresh it.

It is only a matter of time before the affordable e-series switches to 120Hz.


It’s just that I was beaten up in various ways at the press conference.

It has captured the vast majority of the 6K+ high-end mobile phone market.

It can only be said that it is a little aggressive, which is the limit of many manufacturers.


If, I mean if.

Waiting for the 3999 yuan high-end small iPhone...

Domestic manufacturers should really think about it.

How to maintain the share of the 4K price segment.