Like the new Chinese car-making forces, the new American car-making forces still need to burn money to complete infrastructure layout, technology accumulation and expand production and sales before entering the mainstream car company camp. According to reports, Lucid Motors (Lucid), a well-known new car manufacturing force in the United States, announced that it will increase its profitability through layoffs.It expects to cut 12% of its U.S. workforce (approximately 6,800 employees worldwide).
And this is Lucid’s third round of layoffs since March 2023. Interim CEO Mark Winterhoff said that this difficult but necessary decision was made to improve operational efficiency and optimize resource allocation as we continue on the road to profitability.
In terms of sales, Lucid produced 18,378 cars last year, a year-on-year increase of 104%; it delivered 15,841 cars, a year-on-year increase of 55%, showing good sales momentum.
However, Tesla is still the leading company in electric vehicles in the United States. In the early stages of market expansion, Lucid also faced huge losses.
Financial report data shows that Lucid's net loss in 2024 will reach US$2.714 billion (approximately RMB 18.75 billion), corresponding to annual sales of 10,241 vehicles. Based on this simple calculation, it is relativelyFor every car sold, the net loss was 1.83 million yuan, a loss far exceeding that of the new domestic car-making forces.
In terms of models, Lucid currently sells two models, namely Lucid Air (a luxury pure electric sedan, starting price is about US$77,000) and Lucid Gravity (a luxury pure electric SUV, starting price is about US$80,000). The brand focuses on luxury high-performance pure electric models.
