Liu Qiangdong, founder of JD.com, announced that he has established an independent yacht brand "Sea Expandary" and officially entered the yacht industry.Liu Qiangdong said that he will personally invest 5 billion yuan as a way to gain confidence to compete with top European and American yacht manufacturing companies. "It is completely a personal investment. The project will be managed by a dedicated CEO. Most of my energy will still be focused on JD.com," he added.
Regarding the positioning of Sea Expandary, Liu Qiangdong showed subversive ambitions.He proposed to "redefine the entire yacht industry" and create a 100% green and environmentally friendly new energy yacht. He also hoped to build a good yacht with a price of only 100,000 yuan and enough space. "Let yachts enter thousands of households like cars, and make yachts affordable for ordinary citizens."
If this vision can be realized, it will undoubtedly break the stereotype that yachts have long been regarded as "luxury goods" and usher in a new era of popular yacht consumption.
In terms of layout, Sea Expandary has signed strategic cooperation agreements with the governments of Shenzhen, Zhuhai and other places. According to the plan, Zhuhai will invest in the construction of a yacht manufacturing base, while Shenzhen will set up the China headquarters of the yacht industry and participate in the construction and operation of multiple docks and supporting facilities.
In addition, the Greater Bay Area will also establish a series of supporting institutions such as R&D innovation centers, yacht operation service centers, and bonded maintenance centers to form a complete yacht industry ecosystem.
