Recently,Liu Qiangdong, founder of JD.com Group, announced that he has established an independent yacht brand Sea Expandary and officially entered the yacht industry.According to reports, Liu Qiangdong will invest 5 billion yuan in Guangdong and plans to lay out the yacht industry from the entire industry chain including R&D, manufacturing, sales, operations, leasing, brokerage, and services.

He said that this investment is a personal investment and he will not be directly involved in operation management.

Liu Qiangdong said,I hope to build a 100,000-yuan yacht in the future so that ordinary working-class people can afford yachts.

He also mentioned that his family has been boat people for more than 100 years and has a special affection for boats and water. The best time for him to sleep is on a boat.

Liu Qiangdong revealed,When I graduated from elementary school, my dream was to be a village chief, and when I was in junior high school, I wanted to be a ship captain.

Currently, the official website of Sea Expandary brand se.360cec.com has been officially launched.

Being a captain is a childhood dream! Liu Qiangdong enters the yacht industry: he hopes to make yachts affordable for the working class

The official website introduction shows that the brand is positioned as the world's leading green smart yacht full industry ecosystem. It will face the global market and build a full chain yacht industry integrating R&D design, manufacturing, global sales, yacht club services and marine scientific research comprehensive services.

The yacht brand will focus on new energy intelligent yachts and create safer, smarter, quieter, environmentally friendly and comfortable yacht products through the in-depth application of AI and robotics technology.