On the 24th of this month, Spotify (one of the world's largest music streaming platforms) and Liquid Death (a punk mineral water brand known for its aluminum can packaging, black humor marketing and environmental protection concepts) jointly launched a wireless Bluetooth speaker shaped like an urn - the Eternal Playlist Urn. This productPriced at US$495 (approximately RMB 3,410), it is limited to 150 pieces and is only available in the United States. It is positioned as a collectible item and is known as "the world's first urn speaker that can stream music.".
According to reports, the size of this speaker is 7 inches * 11.4 inches (about 17.8cm * 29cm), with a minimalist design, pure white color, and brand logos of both parties. The cover has a built-in concealed Bluetooth sound unit, which can be connected to any Bluetooth device to play music.It has basic container functions, but it is not officially recommended to hold real ashes.
Its core function is the "eternal playlist" generation system.Users can create an "eternal playlist" through Spotify's exclusive tool. The system combines the user's listening history and answers to intelligently generate a personalized "afterlife" playlist. The playlist is automatically synchronized to the urn speaker, supports loop playback, and can be shared with relatives and friends to commemorate..
The product combines music and the theme of death across borders, using black humor to resolve the heaviness of death. It is both absurd and sincere, practical and topical, and conveys the emotional value of "music is forever".
