Ford has now confirmed that it will relaunch its passenger car product line, and the new cars will focus on the European market.Over the past five years, Ford has gradually shifted its resources to crossovers, SUVs and pickup trucks.It has successively discontinued production of classic passenger car models such as the Mondeo, Fiesta, and Focus in the European market. Currently, only one traditional passenger car, the Mustang, is still on sale in the U.S. market.
However, this strategic adjustment ushered in a change at the fourth quarter financial report meeting of fiscal year 2025. Ford CEO Jim Farley officially announced a new plan for European passenger cars, clearly laying out advantageous market segments to restore passenger car business and dealer profitability.
To promote this return, Ford has reached a cooperation with Renault. The two parties will jointly develop new models based on Renault's Ampr electric platform.One of them will be the all-electric successor to the Fiesta, and the other all-electric crossover may be the successor to the Puma Gen-E.
At the same time, Ford is also developing small electric vehicles using Volkswagen's MQB platform, and is negotiating with Geely to use its Valencia plant in Spain to produce vehicles to avoid EU tariffs.
Christopher Hull, head of Ford Germany, revealed that the brand will invest in multiple new model projects, some of which will be jointly developed with partners.The power forms include hybrid and pure electric, and related new cars are expected to be launched one after another starting in 2027.
In addition, Ford also plans to launch a new "multi-energy" passenger car with a price of less than $40,000 before 2030, and will not use the name of the existing car series. Relevant details are expected to be announced in 2026.
