Recently, some netizens complained about the outrageous advertising plan of Twitch, Amazon's live broadcast platform. Amazon requires users not to take their eyes away when watching Twitch ads. Of course, Amazon itself cannot detect whether users are staring at the screen, so the compromise is to prohibit users from switching ads to the background.
Strategies Amazon has come up with to keep users glued to their screens include:
The user cannot switch the ad playback window to the secondary monitor and must play it on the primary monitor.
Users cannot minimize the ad playback window. After minimizing, the ad will also pause the countdown.
Users cannot mute the ad play window. If muted, the countdown will also be paused.
Users cannot switch the ad playback window to the browser background, and the ad will be paused after switching to the background.
Some of the above situations are even written directly in the ad play window. Amazon says that this ad cannot be played when you are not around. Please do not minimize the window or mute the sound. Amazon wants to use this method to force users to stare at the ad to increase the ad conversion rate.
Speaking of which, Amazon Twitch’s advertising strategy has always been very aggressive. Previously, the Twitch platform would actively deploy various anti-ad blocking strategies to stimulate users to watch ads. If users try to block ads, they will also be banned from watching videos.
But in the past, at least these ads could be switched to other screens or played in the background. Now Amazon directly requires that the advertising window must be placed in the focus position, which also greatly affects multi-monitor users and users who are accustomed to watching live broadcasts while doing other things.
This is also the reason why the original poster of this picture complained. Now it is not allowed to cut the monitor, which is somewhat excessive.