Starting from March 2, Apple will start a new hardware release cycle in 2026. Following the launch of the new AirTag in January this year, more new products will be launched soon. Apple CEO Tim Cook recently posted on social platforms that Apple is about to usher in an "important week", along with the hashtag #AppleLaunch and a short video, announcing that the new product launch will be officially launched on Monday morning.
According to reports, Apple plans to announce multiple new products online for three consecutive days from March 2 (Monday) to March 4 (Wednesday). The number will be at least five, including a lower-priced MacBook and a new model called iPhone 17e. Among the existing leaks, potential new products also include iPad Air equipped with M4 chip, "iPad 12" equipped with A18 chip and supporting Apple Intelligence function, new MacBook Air equipped with M5 chip, and new MacBook Pro models equipped with M5 Pro and M5 Max chips. In addition, the long-anticipated updates to Apple TV and HomePod mini are also on the shortlist, but there is still uncertainty as to whether the related products will be unveiled this week.
In order to cooperate with this round of releases, Apple has sent invitations to some journalists and content creators to participate in offline "Apple Experience" experience events that will be held simultaneously in New York, London and Shanghai at 9 a.m. local time on March 4. At that time, invitees are expected to have the first opportunity to experience a number of new products that will be announced this week.