Hongmeng Zhixing has punished illegal marketing stores for using accelerated or even reversed video material.

According to Cailian News, Hongmeng Zhixing has imposed penalties on the "irregular store short video marketing" incident, including ordering the stores involved to make rectifications within a time limit, deducting performance points and store incentives, and requiring dealers to impose financial penalties and accountability on those responsible. At the same time, the two Hongmeng Smart stores involved have issued an apology statement, admitting their mistakes and accepting criticism from users and the public.

Recently, some netizens discovered that when multiple Hongmeng Zhixing regional store accounts released marketing videos for Xiangjie, Zunjie and other models on the Internet platform,In order to exaggerate and highlight the performance of the vehicle, video footage of acceleration and even reverse play was used without labeling, which aroused doubts among netizens.

On March 1, the two Shanghai Hongmeng Zhixing stores involved issued an apology statement in response to the recent video controversy. "Hongmeng Zhixing Shanghai My World" stated in a statement that the controversial Xiangjie S9 water cup challenge video was shot and produced by store staff. They mentioned that the original video was accelerated in order to control the length of the film, but it was not clearly marked in the video. The store admitted that this exposed its new media's omissions in professional capabilities and review mechanisms, and said it had immediately carried out comprehensive rectifications.

Another "Hongmeng Zhixing·Shanghai Century Park User Center" apologized for the Zunjie S800 crab walking mode video. The statement stated that the video was shot in October last year. In the actual production, a combination of normal playback and reverse playback was used for editing, and there was no text explanation. The store stated that it had immediately removed the video and made rectifications.

According to media reports,Some lawyers believe that this is a typical false advertisement, constitutes unfair competition and constitutes fraud on consumers, and the companies involved may face dual administrative and civil liability.

On March 2, Hongmeng Zhixing announced that it would deliver 28,212 vehicles in 2026, a year-on-year increase of 31%, and the historical cumulative delivery exceeded 1.282 million vehicles.