Xingji Meizu Group China CMO Wan Zhiqiang revealed in the live broadcast,Although the Meizu 23 product does exist, unfortunately it may not eventually be launched to the market.This means that this highly anticipated flagship model may become an end in the history of Meizu mobile phones.
Wan Zhiqiang said that every sentence in the official announcement has been fully evaluated internally. This announcement details the company's current survival status, next step transformation direction, and insights into future opportunities. It also makes a commitment to service guarantees for old users.
He lamented during the live broadcast that although he didn’t want to say goodbye in his heart, judging from the current market situation, it should be difficult for consumers to buy the official version of Meizu 23 on the open market.
At the previous New Year Annual Meeting, Wan Zhiqiang had publicly revealed the highlights of Meizu 23, saying that it would be equipped with the narrowest bezel technology in Meizu’s history. Although it was mentioned at the time that the white front panel would no longer be launched, the subsequent strategic changes exceeded the expectations of the outside world.
Just over a month later, Meizu Technology officially announced a comprehensive strategic transformation. The company decided to suspend self-developed hardware projects for new domestic mobile phone products.As for the reason for the suspension, Meizu bluntly stated in the announcement that the competition in the domestic mobile phone market has exceeded imagination, and many brands are being forced to choose strategic contraction.
Although Meizu has tried its best to maintain normal iterations, the recent continued surge in memory prices has made normal commercialization of new products impossible.
Meizu emphasized that the suspension of domestic mobile phone hardware research and development is not a complete farewell, but a carefully considered strategic shift. In the new AI era, Meizu will shift from being hardware-led in the past to a development direction dominated by AI-driven software products.
In the future, Meizu will be committed to building a benign enterprise based on the Flyme open ecosystem. Through this model, Meizu hopes to find new growth opportunities on the new track of intelligence and ecology.
