Apple announced today that it will officially kick off its 50th anniversary celebrations to celebrate half a century of thinking "differently" and the profound changes it has brought about in the way we connect, create, learn and experience the world. Since its founding on April 1, 1976, Apple has been driven by the belief that real progress comes from those who challenge conventions and imagine the future.
It is under the guidance of this "different" spirit that Apple has launched a series of products and services that have changed the industry landscape, profoundly affecting the daily lives of users around the world. From the early days of the Apple II and Macintosh, to the iPod, iPhone, iPad, Apple Watch, Mac, to the Apple Vision Pro, and to the services that today’s users rely on every day like the App Store, Apple Music, Apple Pay, iCloud and Apple TV, Apple continues to combine powerful technology with intuitive design to empower individuals to do extraordinary things.
Apple said that while the company has always been focused on the future, this important milestone of the 50th anniversary is also a special moment to look back to pay tribute to the employees and user community who have been along the way, and to reaffirm the core values that support the company to this day. To commemorate this moment, CEO Tim Cook has published an open letter on apple.com, reviewing the company's development history and values, and paying tribute to the many people who have played a key role in Apple's development over the past 50 years.
Over the next few weeks, Apple will celebrate its 50th anniversary with its global community, highlighting the creativity, innovation and social impact that people around the world have inspired with Apple technology. "Being different has always been at the core of Apple, driving us to build products that allow people to express themselves, connect with each other and create amazing things," said Cook. "As we celebrate our 50th anniversary, we are deeply grateful to everyone who has been a part of this journey and continues to inspire the future."
Since its inception, Apple has insisted that technology alone is not enough. Only by integrating technology with humanities and art, and injecting care and humanity, can products be truly meaningful. This concept still profoundly shapes Apple's investment in various fields - from promoting Apple Intelligence (Apple Intelligence), to using privacy protection as the design background in products and services, to continuing to strengthen barrier-free design, and taking environmental impact into consideration throughout the entire life cycle.
While celebrating this important milestone, Apple emphasized that the company will continue to face the future and insist on thinking and innovating in a "different" way. In the future, Apple will continue to promote breakthroughs in the field of self-developed chips, create products that can better improve the quality of life, and launch transformative software, hardware, and services to truly improve people's daily lives. At the same time, Apple will continue to deepen its commitment to environmental responsibility, educational support, and global community influence.
learn more:
https://www.apple.com/newsroom/2026/03/apple-to-celebrate-50-years-of-thinking-different/