According to news on December 21, after the Ministry of Industry and Information Technology disclosed some information about its first model, Xiaomi Motors accelerated its terminal channel layout and actively prepared for listing. Market sources say that Xiaomi cars will be available to the public as soon as next week. On December 20, Xiaomi’s official community announced that it sincerely invites 1,000 rice fans to attend the annual technology feast. The recruitment period is from 10:00 on December 20 to 18:00 on December 21. The event will be held from 0:00 on December 24 to 23:30 on December 29.

Community opens rice noodles recruitment


Picture from Xiaomi official community

Xiaomi officials did not disclose the specific content of the event. According to recruitment information, this event will be held in Beijing, and the specific date and address are "to be announced." However, the event time period corresponds to the time of the Xiaomi car launch event that was previously revealed.

Previously, several bloggers broke the news that "Xiaomi Motors SU7 release date has been set: December 28." At that time, Xiaomi founder Lei Jun will give a speech in person, Xiaomi Motors will be officially unveiled, and the pre-sale price will also be made public.

It is worth noting that in the recruitment notes, Xiaomi also mentioned that this event involves confidential information, including but not limited to "business plans, business strategies, financial information and data learned during exchanges and visits, samples and descriptions of new product openings, etc."


In addition, unauthorized photography, audio recording, and video recording are not allowed during this event. Documents, photos, videos, and other materials involved in the interaction must not be used for any commercial purposes without authorization, nor may any remarks or actions that damage Xiaomi's brand and image be made.

On the evening of December 20, a Xiaomi spokesperson issued a "Statement on Malicious Leaks and Rumors Related to Xiaomi Automobiles," stating that three former employees of the Xiaomi Automobile Department participated in the so-called "Xiaomi Automobile Seminar" without authorization and fabricated and spread a large amount of wrong and false information. Xiaomi Group has dismissed them, will never hire them, and will pursue legal liability in accordance with the law.

In the comment area of ​​the announcement, some netizens left messages saying, "I am so excited to go to the mountains and seas," "Xiaomi cars are coming," "I have signed up and hope to pass," and "I must get the top-end Xiaomi cars."

Recruiting sales, store managers and other positions in many places

According to a recruitment software, in the past two weeks, Xiaomi Motors has intensively posted multiple positions such as sales, store manager, car delivery specialist/supervisor, retail/after-sales training manager, user operation, and retail experience engineer. The job locations are available in many places across the country, including Guangzhou, Nanjing, Shenzhen, Chengdu, Wuhan, etc.


Judging from the job description, the above-mentioned positions mainly involve the field of Xiaomi automobile terminal sales channels. Taking "Xiaomi Auto New Energy Retail Supervisor" as an example, one of the job responsibilities requires "through customer service, product knowledge explanation and promotion, and efficient implementation of sales policies and business processes, efficient management of the group's user base, maximizing group sales results, and achieving group sales goals."

The terminal sales channels such as mobile phones that Xiaomi has already launched will be a big boost to the display of Xiaomi cars. Previously, according to Fulcrum Finance, Xiaomi’s Wuhan Moor City store and Chuhe Han Street store were being closed for renovation in preparation for the next display of new cars in the store. “It is expected to reopen at the end of this month or early January.”

In addition, some Xiaomi Homes in Beijing, Shanghai and other places have also begun confirmation of display car placement, and the training of store managers in some cities has also been completed.

Xiaomi car prices are exciting

In March 2021, Lei Jun announced the construction of a car at Xiaomi's spring new product launch conference. However, in the following two years, Xiaomi Motors rarely proactively disclosed relevant car-building information. At this year's Q1 financial report conference call, Xiaomi revealed that Xiaomi's car manufacturing is progressing smoothly and has entered the accelerated stage of research and development. Summer testing and winter testing will be conducted this summer and winter respectively. Xiaomi cars will be launched in the first half of next year as originally planned.

On November 15 this year, Xiaomi Motors' first model was officially listed on the Ministry of Industry and Information Technology's automobile declaration list, and its appearance and other information were officially announced. Xiaomi’s first model is named SU7 and launched in three versions, namely SU7, SU7Pro, and SU7Max.


From the appearance point of view, the length, width and height of Xiaomi Motors SU7 are 4997/1963/1440mm respectively, the wheelbase is 3000mm, and it is available in 19-inch and 20-inch wheels. The curb weight of the 101kWh version is 2205kg, and the curb weight of the 73.6kWh version is 1980kg.

In terms of battery, Xiaomi Auto SU7 has two battery versions with capacities of 101kWh and 73.6kWh respectively. According to different models, the CLTC cruising range corresponding to 101kWh is 800km and 750km respectively; the CLTC cruising range corresponding to 73.6kWh is 668km and 628km respectively. Among them, the 73.6kWh version will use BYD's lithium iron phosphate battery, which is a 400V platform; the 101kWh version will use CATL's ternary lithium battery, which is an 800V platform.


In terms of power, Xiaomi's new car is available in single motor and dual motor versions. The peak power of the single motor is 220kW, and the peak power of the dual motors is 220kW and 275kW respectively.

Lei Jun once said, "Let young people afford electric cars." The price of Xiaomi cars is also one of the hot topics that consumers pay attention to. Some brokers predict that Xiaomi cars are expected to start at less than 200,000 yuan, and the overall price will be between 200,000 and 300,000. As for the final price, let us wait for Xiaomi’s official announcement.