Apple has been promoting environmental protection through practical actions. Recently, Cook once again announced the brand’s latest progress in water conservation.On the occasion of World Water Day on March 22, Apple CEO Cook issued a statement saying that Apple’s suppliers in China have set a new record for water conservation. These suppliers have saved a total of 55 billion liters of fresh water, which is equivalent to filling the West Lake nearly four times, demonstrating the huge environmental protection potential of the supply chain.
To achieve this, Apple worked with suppliers to develop an advanced closed-loop anodizing process. The system integrates precision sensing, countercurrent multi-stage rinsing, and multiple filtration and purification technologies to form an efficient closed-loop system.
This system enables continuous recovery and recycling of water.Currently, this process has been applied in the production process of the new MacBook Neo, allowing its water recycling rate to reach an astonishing 70%. Apple plans to extend this process to more product lines in the future to further accelerate the water-saving process.
Since launching its clean water program in 2013, Apple has worked closely with suppliers to improve water management and reduce freshwater use. By expanding water recycling and reuse in its operations, Apple seeks to scale production while minimizing its impact on the natural environment.
Today, more than 200 supplier factories across China are actively participating in Apple’s clean water project. Together, these factories currently achieve an average water recycling rate of over 43%, and Apple's next goal is to increase this rate to 50% by the end of 2030.
This series of measures not only improves resource utilization efficiency, but also provides a technical template for the green transformation of the global electronics manufacturing industry. Through this technological innovation, Apple is deeply integrating environmental protection concepts into the manufacturing process of every product.
