In recent years, Nvidia has almost monopolized the consumer GPU market with its powerful graphics card performance and technology ecosystem with DLSS as its core. DLSS is a super-sampling technology that allows games to be rendered at a lower resolution and then intelligently stretched to the screen resolution. It has always been regarded as one of the most groundbreaking innovations in the gaming field, and even prompted AMD to launch a competing product, FSR, so that more players can enjoy the benefits of this technology.
However, Nvidia recently announced that DLSS 5, which will be launched later this year, has caused huge controversy due to its "AI overfilling" feature. According to multiple industry insiders, developers from partner companies, including Capcom and Ubisoft, who participated in Nvidia's DLSS 5 demonstration session, had no knowledge of the project. They "learned of the existence of DLSS 5 at the same time as the public."
According to Insider Gaming, internal developers from several gaming companies listed as Nvidia DLSS 5 partner demonstrators stated that they had no prior knowledge that their companies were involved in the project, and they had no say in the actual application of the technology. A person familiar with the matter said: "These companies, like us, only learned about the specific contents of DLSS 5 through public news."
Capcom's internal developers even bluntly said that the news was "shocking." It is said that Capcom has previously taken a "strongly anti-AI" stance in undisclosed projects such as "Resident Evil: Requiem", but now it is unilaterally listed as a cooperative demonstrator of AI technology by Nvidia. This has deeply disturbed the development team - they are worried that as Nvidia continues to promote AI technology into games and seek endorsements from large partners, the company may be forced to adopt a more tolerant attitude towards AI solutions in the future.
DLSS originally improved the number of game frames by reducing internal rendering costs while maintaining image quality and clarity as much as possible, and was deeply loved by players. However, according to previous reports, DLSS 5 will introduce generative AI technology in an attempt to "significantly improve game lighting" at a lower cost, but at the cost of allowing AI to "fill in the blanks of the screen" - which means that the final displayed screen may seriously deviate from the original design.
What made players even more angry was that Nvidia CEO Jen-Hsun Huang argued after the controversy broke out that this was "not an ordinary generative AI, but generative AI Pro Max" and insisted that this was to meet the needs of players. However, the irony is that DLSS 5 currently requires two RTX 5090 graphics cards to run, and AI technology is precisely the key driver of Nvidia (and AMD) trillions in market value.
Players mercilessly called DLSS 5 "AI-filtered garbage" and criticized Nvidia for abusing the golden name of DLSS and forcibly packaging a completely different technology. Public opinion generally believes that if Nvidia really wants to launch additional "enhanced" features, it should establish a new brand instead of "selling dog meat" based on the trust of DLSS.
As of now, Nvidia has not responded to the developer’s lack of knowledge.