According to news on March 24, a slogan on a bus in Jingyan County, Leshan, Sichuan, recently attracted widespread attention and heated discussion.According to netizens, the bus body is printed with words such as chastity is the most noble dowry for a girl, virginity is the most noble betrothal gift for a girl, and abortion is the severance of ancestors’ bloodline and the source of infertility.
In this regard, some netizens expressed a strong sense of discomfort, believing that in today's era of continuous advancement of civilization, the concepts conveyed by these slogans are too feudal and outdated.
In response to this situation, staff from the local Transportation Bureau responded, stating that relevant feedback has been received and that relevant departments are conducting in-depth investigations into the matter and will respond in a timely manner when the results are available.
Analysts from the legal profession believe that the content of these slogans is not simply an expression of traditional concepts, but is suspected of spreading bad values and violating the relevant provisions of the advertising law.
The above slogans forcibly bind women's value to chastity, and link men's value to betrothal gifts. This expression is suspected of objectifying gender and promotes an extremely backward view of marriage and love.
At the same time, the slogans directly related abortion to consequences such as severing the bloodline and everything going wrong. This kind of threatening and feudal superstitious remarks aroused widespread public disgust.
This kind of propaganda seriously violates the principle of gender equality advocated by modern society. It is also suspected of stigmatizing women's legitimate reproductive rights and runs counter to the current social consensus on protecting women's rights and interests.