KFC launches a very creative limited edition pickle inflatable jacket. This product breaks the boundaries between traditional clothing and food, and quickly attracts the attention of the entire Internet with its novel "wearable and drinkable" setting. It is not sold to the outside world and is only given away for free through lottery draws on social platforms.
This pickled cucumber inflatable jacket, which netizens call an "explosive item", is not an AI spoof or a P-picture creation, but a physical product created by KFC, together with Here Be Dragons design agency and Robin Collective experience studio, to realize the creative ideas of netizens.
The jacket is made of transparent plastic and has the overall shape of a puff jacket. It is different from ordinary inflatable jackets that are filled with down or cotton wool. Each compartment inside is filled with real pickled cucumber slices and bright green pickled cucumber brine. When the wearer moves, the pickled cucumber slices inside will float slowly like a lava lamp, creating a very unique visual effect.
What’s even more innovative is that the jacket is equipped with built-in straws on both sides of the shoulders. The straws are directly connected to the pickle brine “storage bin” on the back of the jacket. The wearer can drink the pickle brine in the jacket anytime and anywhere without the need for additional tools, achieving a dual experience of “wearing and eating” and perfectly echoing its core selling point of “drinkable”.
According to James Channon, KFC's UK brand manager, the design of this pickled cucumber inflatable jacket was inspired by an AI video with less than 100 likes. In the video, a man distributed cucumber slices from a down jacket filled with pickled cucumbers. Netizens' comment section "Why is this not true?" was keenly captured by KFC, which then decided to turn this idea into reality.
It is reported that the core purpose of launching the pickle inflatable jacket is to promote KFC's new menu "Pickle Mania", which covers pickle-flavored burgers, pickled cucumber-flavored fries, pickled cucumber Pepsi and other pickled cucumber-themed products. This creative jacket has become the core marketing carrier of the menu promotion, attracting public attention through bizarre and absurd designs, and achieving viral spread.
It is worth noting that this pickled cucumber inflatable jacket is a unique product in the world. It is limited to only one piece and is not for sale. Consumers can only participate in the lottery through KFC’s official social platform to have a chance to get it for free. As of now, KFC has not announced specific lottery rules, but related topics have continued to ferment on social platforms. Netizens have expressed their "imagination" and "want to participate in the lottery to unlock this magical item", which further enhances the exposure of the pickled cucumber-themed menu and brand.