The largest Apple-themed museum in Europe to date was officially opened to the public in Utrecht, the Netherlands, in early April. The opening coincided with the 50th anniversary of the founding of Apple. This venue called the "Apple Museum" is located in the Wall shopping district of Utrecht, covering an area of about 2,000 square meters. It is a centralized exhibition space that its founder Ed Bindels calls "one of the largest apple collections in the world."
The museum uses time as a clue to present almost all products released by Apple from 1976 to 2026, from the classic Macintosh computer to the latest iPhone. It also has multiple exhibition halls centered on the theme of "Apple Design". One of the most visually striking exhibition areas is the rainbow wall composed of multiple colorful iMac G3s. In addition, there is an area replicating the early entrepreneurial scenes of Steve Jobs and Steve Wozniak in the garage, and an exhibition space dedicated to displaying the iPod series products.
Bindels said that the museum is not just a product display, but also hopes to restore the key stages of Apple's development through spatial narrative. For example, there is a special area in the museum to introduce the period when the company was in trouble after Jobs left Apple. Then visitors will walk through a "Think Different" corridor and enter a circular exhibition hall surrounded by colorful iMacs, using spatial changes to symbolize Apple's restart and a new chapter. He emphasized that the entire museum attempts to tell the story of Apple's evolution at the product and brand levels using pieces of physical equipment.
In order to prepare for the establishment of this museum, Bindels worked with a team of volunteers to collect and repair various Apple devices, accessories, prototypes, manuals, and brand materials from around the world. Some of the exhibits in the museum are still available, and visitors can get their hands on these historical products in designated areas.
Currently, the Apple Museum is officially open to the public. The adult ticket price is 21.50 euros, and students and children can enjoy discounted prices.