Recently, the Beijing No. 3 Intermediate People's Court concluded a service contract dispute case.The 32-year-old man believed in the merchant's words and thought that he could grow 10 centimeters in one year through conditioning, oral supplementation and instrument assistance, and paid 20,000 yuan for this.As time went by, the man found that he had not grown significantly after one year.

Subsequently, he negotiated with the merchant many times, but the merchant either blamed the customer for not fully cooperating, or insisted that the service had produced a height increase of about 2 centimeters and refused to refund. In the end, the man filed a complaint against the merchant.

The court held that as an operator who has been engaged in beauty and health care services for a long time, the merchant should have professional knowledge and medical common sense related to his business, or at least have the obligation to carefully verify whether the effects he advertises are scientific.

However, unrealistic promises are still made to consumers without providing authoritative scientific basis and reliable empirical materials. There is a subjective intention to knowing that the promise may be false but still making it, and there is even a direct intention to deliberately fabricate facts to facilitate transactions.

The Beijing No. 3 Intermediate People's Court finally ruled that the merchant's behavior constituted fraud, and he should be liable to consumers for punitive damages of 100% refund and 300% compensation for the fraud-increasing project, totaling 80,000 yuan.