Recently, Master Kong Green Tea has launched another bottle promotion. From March 1st to September 30th, if you scan the code inside the bottle cap, you have a chance to win the "one more bottle" redemption coupon.However, consumers in many places reported that after winning the lottery, they encountered problems such as being unable to redeem and being pushed around by merchants, which triggered a large number of complaints.
A marketing campaign originally intended to give back to consumers has instead caused a crisis of trust. This is a classic promotional method that the brand has returned to after 17 years.
On social platforms, some consumers also shared their experience of failed redemption attempts five times.
The staff of Master Kong Beverage responded:"Exchanges are available all over the country. Just find a store nearby that can be exchanged. If you still can't exchange, it may be that the salespersons of some stores have not communicated with the boss in place."
Shortly before the event announced its resumption, Master Kong also released its 2025 annual performance report.
During the reporting period, Master Kong Holdings’ revenue was 79.068 billion yuan, a year-on-year decrease of 2%; the profit attributable to the company’s shareholders was 4.501 billion yuan, a year-on-year increase of 20.5%; the adjusted profit attributable to the company’s shareholders was 4.245 billion yuan, a year-on-year increase of 14.1%; the gross profit margin was 34.8%, a year-on-year increase of 1.7 percentage points.
It is worth noting that this is the first time in the past nine years that Tingyi Holdings’ revenue has turned from increase to decrease.