On April 13, Apple is expected to release its new ultra-thin mobile phone iPhone Air 2 next spring. Mark Gurman, a well-known Apple reporter from Bloomberg, published an article on Sunday explaining why Apple wants to build another iPhone Air?
iPhone Air
Gurman said that historically, Apple usually gives it at least two chances before abandoning a new iPhone model and moving in another direction.(The iPhone 5C is the only exception).
Taking the failed iPhone mini as an example, Apple launched two versions of iPhone 12 mini and 13 mini. As for the iPhone Plus, which has acceptable sales but is still not very popular, Apple has successively launched three generations of iPhone 14 Plus, 15 Plus and 16 Plus.
He pointed out that Apple has promoted the iPhone Air a lot, and it would be a huge embarrassment to kill it after just one generation.Moreover, the iPhone Air is not a bad phone. It has a cool design and has its own group of fans, but it is just not suitable for most users.
In addition, the iPhone Air is Apple's springboard to future devices, so it is important to continue to advance its iterations.By comparison, the iPhone mini and iPhone Plus are just new screen sizes, which makes them easier to abandon.