recently,An advertisement by NetEase Cloud Music sparked heated discussions among netizens. The character in the advertisement has his neck twisted to his back, but other parts of his body remain motionless, making the scene quite strange.Some netizens posted a complaint: "The neck of the NetEase Cloud advertisement that popped up was twisted to the back. Can NetEase Cloud advertisements be more rigorous?"
In response, the relevant person in charge of NetEase Cloud Music said: "Sorry for bringing bad experience to users, the relevant materials have been offline."
It is worth noting that this advertisement is not marked "AI generated". Some analysts believe that this overturning incident may be due to the platform’s over-reliance on AI technology and the lack of necessary manual review links.
During the 2025 financial report conference call, NetEase CEO Ding Lei once said that AI has lowered the entry threshold for game production.He revealed that NetEase is focusing on building AI experts who know the most about games. In terms of AI native R&D pipeline, it has covered the entire production process of original paintings, models, animations, etc., and the efficiency of some links has increased by 300%.
