On April 11, the online dispute between Li Auto and a certain Japanese brand attracted widespread attention from the industry and the outside world. The reason was that in the afternoon of that day, Li Xiang, chairman and CEO of Li Auto, took the lead in speaking out in the circle of friends, sparking heated discussion. He first posted: "History has proven that puppet troops are often more aggressive than Japanese soldiers, and car companies are no exception."
Shortly afterwards, Li Xiang once again spoke out on WeChat Moments, clearly denounced a certain Japanese brand for its continued bullying behavior.
According to him, recently, a Japanese brand hired a large number of marketing accounts to promote Ideal products, and used a large number of blackwater troops with blank accounts to fabricate false information and invade the comment area of our products, which seriously affected the normal operation of Ideal Auto.
Li Xiang made it clear that this is the most egregious behavior in the anti-involution regulations. On the one hand, Ideal will use legal means to safeguard his legitimate interests. On the other hand, he also hopes that relevant departments will carry out necessary management and not allow unregulated overseas brands to destroy the good anti-involution results and market atmosphere of the automotive industry.
On the evening of the same day, Li Auto's Legal Department officially issued a statement to further clarify the details of the incident.
The statement pointed out: After a new car of a certain brand was launched, a large number of posts inappropriately comparing the Lili i6 and Lili L6 models with the brand’s models appeared on Xiaohongshu and other online platforms, and maliciously disfavored them.
Li Auto has completed all evidence collection work and will pursue the legal responsibilities of the behind-the-scenes planners, organizers and specific implementers through all legal channels such as reporting the case to the public security organs, reporting to the regulatory authorities, and filing lawsuits.
At that time, some media interpreted that Li Auto’s statement was considered by the outside world to be a message to Dongfeng Nissan.
It is reported that a blogger in the car circle recently exposed the emergence of templated trolls on the entire Internet, with a unified title: "I originally thought it was a good choice, but after test driving the NX8 and i6, I was really speechless..." The content of the article compared the Dongfeng Nissan NX8 and the ideal i6, and the comment area was suspected to be surrounded by NX8 trolls.
In response to this controversy, Dongfeng Nissan, which was pointed out by the outside world, responded immediately.Wang Qian, general manager of new energy brands of Dongfeng Nissan Auto Sales Co., Ltd., issued a statement saying that Dongfeng Nissan respects every peer, including Li Auto.
It is worth noting that according to the latest news from many media,The Ministry of Industry and Information Technology has noticed the network dispute between Ideal and Dongfeng Nissan on April 11 and attached great importance to it. It immediately called representatives from both companies for an interview. The final investigation conclusion has not yet been released.
