Samsung Electronics held a new product launch conference in Seoul yesterday, officially announcing its entire 2026 TV product line.Yong Seok-woo, president of Samsung’s visual display business, announced on the spot that 99% of new TV products launched in South Korea in 2026 will be equipped with AI (artificial intelligence) functions.This means that AI will become the default configuration of Samsung TVs whether users need it or not.
AI TV will no longer be optional, but will become standard.
The coverage extends from ultra-high-end Micro RGB series to entry-level UHD models, with no exceptions in all categories.
The core of this comprehensive AI implantation is Vision AI Companion, an integrated AI platform independently developed by Samsung.
Users can query the shooting location of the broadcast content, sports event data and other information in real time through voice.
The platform also integrates three AI services: Samsung Bixby, Perplexity and Microsoft Copilot.
Compared with the 2025 model, the 2026 new product equipped with Vision AI Companion has an AI processor NPU speed that is doubled and the number of AI neural networks increased by 6.4 times.
In addition to the overall jump in computing power, Samsung has also made key adjustments in the division of product lines.
Samsung's TV product line in 2026 will form a matrix covering five core display technologies: Micro RGB, OLED, Neo QLED, Mini LED, and UHD.
In addition, there are lifestyle products such as "The Frame" wall art TV, "Moving Style" mobile TV, "The Freestyle" portable projector, as well as cutting-edge commercial display technologies such as "Micro LED".
While hardware is developing, Samsung is also making efforts in the software ecosystem. Its free streaming media platform Samsung TV Plus has added 24-hour terrestrial news channels such as KBS News 24 and SBS No.1 News Live.
The platform also introduces 4,000 hours of Korean film and television content, covering mainstream producers such as CJ ENM.
As of early 2026, Samsung TV Plus has more than 100 million monthly active users, covering 30 countries and regions around the world.