On April 26, Yu Hao, CEO of Zhumi Technology, issued an article to "bombard" Xiaohongshu, saying that Xiaohongshu is "a very, very bad platform" and its social value orientation is "very, very bad." He emphasized that this conclusion did not stem from recent public opinion events, but was a judgment based on long-term observation.
Yu Hao said that he "basically should not believe" any comments about Zhumi products on Xiaohongshu, and he would not use any feedback information on the platform as a reference. He defined Xiaohongshu as a "platform with very toxic values and profit model" and believed that it relies on comparison, posting pictures and exaggerating to mobilize the dark side of human nature. "There should be no good company on Xiaohongshu except itself." He also said, "Platforms still need to have values and should not make money by doing evil."
Shortly afterwards, Yu Hao once again posted that when suing bloggers who spread rumors on Xiaohongshu, they should also sue the Xiaohongshu platform itself. Yu Hao believes that "everyone is afraid of this platform", which leads it to "willfully push all kinds of unverified false news and act recklessly!".