Recently, Jetta officially released its new LOGO for the new energy series at the Volkswagen Group Night, and simultaneously unveiled its first new energy concept car, JETTA X.The new LOGO is composed of the J letter and V-shaped double lines, with a simple and light shape.After the new LOGO was exposed to the public, some netizens said that the outline of the new logo resembles the collar of a daily wear shirt.
The new LOGO uses the initial letter J of JETTA to highlight the independent identity of the brand, forming a clear distinction from the Volkswagen logo. It is positioned as pragmatic, young and cost-effective; the V-shaped line continues the perception of German quality, reliability and durability, taking into account both inheritance and innovation.
This logo will be used exclusively for new energy vehicles and will be distinguished from the logo for fuel vehicles.
Along with the rebranding, Jetta simultaneously released the JETTA X concept car.
The car adopts a new, upright and tough design language. The front face is equipped with a split light group and an illuminated LOGO. Designs such as a suspended roof and semi-hidden door handles enhance the sense of technology and fashion.
The through-type taillights at the rear echo the front face, and the overall style is significantly different from existing fuel models.
At the brand level, Jetta has been upgraded to an independent technology company, with local R&D decision-making power, and the product development cycle has been shortened to 24 months to adapt to the pace of the domestic new energy market.
According to the plan, Jetta will launch four new energy vehicles by 2028, and the first mass-produced model is planned to be launched within this year.
