CEO Zhui Mi published three articles publicly criticizing Xiaohongshu, calling its values ​​and profit model “poisonous.”

On April 26, Yu Hao, founder and CEO of intelligent cleaning company Zhumi Technology, posted a series of posts on Weibo, fiercely criticizing the Xiaohongshu platform. Yu Hao said bluntly, "Anyone who comments on our products on Xiaohongshu should not be believed! Anyway, I will not use any feedback information there as a reference. It is a platform with very toxic values ​​and profit model!"

Yu Hao also mentioned, "There are always people who like to read certain platforms, just like there are always people who like to read gossip and rumors. Xiaohongshu is a platform that mobilizes the dark side of human nature. It relies on comparison, relying on exposure, and relying on exaggeration."

At present, Xiaohongshu has not responded yet.