Under the new leadership of Asha Sharma, the Xbox team has received new guidance for future development. In an internal message titled "We are Xbox," the CEO elaborated on issues such as exclusive strategy, potential mergers and acquisitions, and pricing. In the same message, she also admitted that Microsoft's position in the PC gaming industry is still not as high as it should be.
According to Asha Sharma, the success of the Microsoft team in the PC gaming industry has not met expectations. In her latest message, she openly admitted that Xbox's presence on PC isn't strong enough, pointing to key areas where the team needs to improve.
To achieve this goal, Microsoft has tried to attract players through the Xbox app and Steam platform. Its Game Pass subscription service is also quite popular on the platform, but Asha Sharma said this is not enough. Perhaps for this reason, Microsoft once thought that adopting a "host-PC hybrid" solution was a good idea to further expand its influence on the PC platform, but the new CEO's remarks imply that there is still room for adjustment in these plans.
"Our presence on PC is not strong enough." - Asha Sharma
In a subsequent message, Asha Sharma also pointed out that competition on Windows has reached unprecedented levels due to players' choices and the vast variety of games. Because of this, she ultimately believes that Xbox's current overall strategy for the gaming industry, including the PC space, will not continue to work in the future.
"Windows now represents more players and more hours of gaming, and is becoming the most competitive battleground."