2026 During the Beijing Auto Show, Beijing Hyundai Deputy General Manager Zhou Bin said in an exclusive interview that Hyundai Motor will never withdraw from the Chinese market and will continue to invest heavily to promote smart electrification and localization transformation. He emphasized: “We will never withdraw from China, a core market with huge volume and strong demand.”
Zhou Bin said frankly that Beijing Hyundai was a leading brand with annual sales exceeding one million ten years ago. However, during the transformation to smart electrification the pace has indeed been a bit slower. However, Hyundai Motor’s performance in the global market is still impressive, but global sales are still among the top three.
In addition, Hyundai’s new global CEO came to China in person, and he is also deeply aware of the importance of the Chinese market.
Hyundai's strategy in China is "in China, for China, and to the world", promoting local R&D and local decision-making, and cooperating with CATL, Momenta, and Qualcomm to equip CTP batteries, high-end smart driving, and 8295 chips. In the future, China-developed models will be pushed to the world.
At the same time, modern high-end pure electric brand Ani Krypton officially entered China . It is not a simple copy of the overseas version, but a comprehensive local adaptation, based on the E-GMP platform to create two major platforms: compact and medium and large.
The first Ani Krypton model to enter China is named "Venus", named after the brightest planet in the solar system (Morning Star), and is designed by a team of Chinese designers.
The shape adopts the "interstellar shuttle" one-piece design that is fashion-forward and refuses to follow the crowd. It has smooth lines and a futuristic feel. It is specially created for young user groups.
The body size is 4900×1890×1470mm, the wheelbase reaches 2900mm, and the space utilization rate is as high as 86%, taking into account both sporty posture and practical comfort.
Technically, Venus is developed based on the E-GMP pure electric platform, equipped with CATL CTP high-end batteries, Momenta high-end intelligent driving system and Qualcomm 8295 flagship chip, integrating China's leading smart electronics technology.
