After buying the documentary "Melania," Amazon is currently exploring restarting the reality show "The Apprentice." The current President of the United States, Donald. Trump was the star of the show and became nationally famous on it. According to people familiar with the matter, Amazon executives have discussed internally that if the filming of "The Apprentice" is restarted, a person extremely close to US President Trump will be invited to serve as the host, that is, his eldest son Trump Jr.
Discussions are still in the early stages and Amazon has not yet approached the Trump family, but if the show does come to fruition, it will air on Amazon's Prime Video.
Trump once hosted the show, in which contestants competed for the chance to work for the businessman. The show aired on NBC for 14 seasons. When Amazon acquired MGM Film and Television Studios in 2022, it included the show's past content.
An Amazon spokesperson said: "Since acquiring MGM, we have had preliminary internal discussions about the future of the 'Apprentice' IP." The spokesperson also said that the show is not currently in active development and no potential hosts have been finalized.
Amazon is exploring rebooting the TV show, possibly with Trump's son as host, another sign that the company is trying to find content that appeals to the president and his base of conservative supporters. In some cases, the first family has profited from the move.
According to some people familiar with the matter, Mike. Mike Hopkins and other Amazon executives began discussing the idea of reviving the show internally early last year, just as Trump was sworn in to begin his second term.
