On May 2, Fat Donglai issued another statement on "Relevant remarks of Douyin blogger Jingmengren": Recently, the blogger "Jingmengren" has continuously posted inaccurate short videos involving Fat Donglai on the Douyin platform. The relevant content has had a negative impact on the company's goodwill. After verification, the relevant videos are seriously inaccurate or misleading in the following matters:
1. Comparing the lowest price of individual products with the highest price of the highest model currently on sale by Fat Donglai, without fully disclosing the differences in styles, materials, specifications, batches, packaging, etc., and based on this, derogatory accusations such as "high premium" and "willing to take the bait" were made against our company. The goods sold by Fat Dong Lai are purchased legally from suppliers, and the clearly marked price structure complies with relevant laws and regulations.
2. Based on unverified speculation, the normal supply chain cooperation of Fat Donglai was maliciously characterized as "substantial profit concessions to second-tier suppliers", "transfer of risk of understocking" and "smart sales strategy". Pandong Lai's various purchasing, pricing, and sales behaviors are legal and compliant and can be subject to legal supervision and verification.
3. Based on a personal salary narration by an employee in a peripheral position, and comparing it with the overall average salary data publicly released by the negative company, the conclusion of "false salary propaganda" was reached. The average employee salary data disclosed by Fat Donglai is true and valid and can be verified by audit; there are basic statistical errors in the way of comparing individual samples to the overall average.
4. Using the display at the counters of individual stores as an entry point to make qualitative accusations at the ideological level such as "worshiping foreigners and favoring foreigners" and "squeezing out national brands". The counter display of Fat Donglai store is determined based on comprehensive factors such as the brand cooperation agreement, area allocation rules and category allocation rules; a large number of self-operated products of the company have been serving consumers as national brands for a long time, and the relevant accusations are seriously untrue.
In addition, the relevant accounts continued to publish untrue and derogatory videos after multiple proactive communications with the company's relevant responsible persons, and used the company's legal rights protection actions as the theme of the new video to attract traffic, and publicly made offensive evaluations of the relevant managers' personal professional abilities and integrity, which exceeded the boundaries of reasonable consumer evaluation and public opinion supervision. This is also an act that harms society and public trust!
Pandong Lai Legal has collected and fixed evidence in accordance with the law regarding the above incident, and formally filed a lawsuit with the People's Court, and the relevant cases have entered the judicial process. We have always welcomed consumers' reasonable evaluations based on facts and the rational supervision of public opinion, but we firmly oppose the illegal behavior of fabricating facts, distorting facts, and derogating the goodwill of others. During the judicial process, the company will no longer respond to the specific content of the case, and the final effective judgment of the court will prevail!
Previously, Fat Donglai announced the pricing and gross profit of towels:
Earlier reports:
Blogger claims there is huge profit behind Fat Donglai’s 249 yuan towelFat Donglai: Pricing and gross profit will be announced, legal rights protection procedures have been initiated, and accountability will be seriously pursued
The incident originated from a series of store visit videos released recently by the blogger "Jingmengren".After visiting five Fat Donglai stores in Xuchang, the blogger pointed out that the stores had affordable glass water and laundry detergent, as well as high-priced towels priced at 249 yuan.
The blogger believes that,This pricing contrast is inconsistent with Fat Donglai’s reputation for “affordable prices that benefit the people” and calls into question the existence of a “pricing filter” that may mislead consumers.
In addition, the blogger disclosed in the video that he had a 52-minute communication with a person he described as the person in charge of brand management. The blogger expressed disappointment with the professional attitude of the staff and questioned Pangdonglai's product selection and supplier strategies, saying that this was one of the reasons why it was difficult for it to expand outward.
Announce gross profit margin and initiate legal rights protection.On April 29, Fat Donglai officially responded to a number of questions raised by blogger Jingmengren about its 249 yuan towels and business management.
In response to the above doubts, Fat Donglai responded in a statement released today that the company's brand products follow standard pricing and huge profits are clearly prohibited.
In order to improve transparency, Fat Donglai announced that it will gradually disclose the pricing and gross profit margin of related products. The description mentioned that as the system is improved, it is planned to implement the function of "scanning the QR code to view the gross profit margin" in the future.
On the evening of May 1st,The blogger said that Fat Donglai had received a letter from Fat Donglai's lawyer and issued a statement that he was willing to accept various forms of interviews from the media to restore the truth.
