After twenty years, Miranda Priestley and Andy Sachs finally reunite on the big screen. On April 30, "The Devil Wears Prada 2" was released in North America and many places around the world. The opening results were amazing and it became the most anticipated female-themed sequel in the May Day period.
According to reports from Deadline, Variety and many other foreign media, the film earned US$33.2 million (approximately RMB 225 million) on its first day in North America, easily topping the daily box office. The industry predicts that its first weekend opening performance in North America will be between US$75 million and US$80 million (approximately RMB 510 million to 540 million yuan), and its global first-week box office is expected to reach US$175 million to US$190 million (approximately RMB 1.2 billion to 1.3 billion yuan). In the Chinese market, the film's first-day box office also exceeded 16 million yuan, also ranking first among imported films.
This sequel, which has been awaited for nearly two decades, has a production cost of US$100 million, far exceeding the investment scale of the first part of approximately US$40 million (approximately RMB 270 million).
After box office sharing, the actual revenue received by the film studio is usually less than 50% of the total box office. According to the general "2.5 times return on revenue" rule - that is, you need to earn back 2.5 times the production cost to cover promotion and distribution - "The Devil Wears Prada 2" needs a global box office of approximately 250 million U.S. dollars (approximately RMB 1.7 billion) to break even.
With the current opening momentum and historical word-of-mouth fermentation, there is not much suspense about breaking through this threshold.
As of May 3, the film's cumulative global box office has quickly exceeded the US$100 million mark. However, due to fierce competition in the summer season, the possibility of hitting US$1 billion is small. But its bright start is already a huge success for a sequel to a feature film (not a superhero/visual effects blockbuster). It is far ahead of its predecessor’s opening weekend score of US$32.65 million (approximately RMB 223 million).
From Miranda's "White Suit 2.0" to Andy's identity reversal, the full return of the original cast and precise topic marketing are the core driving forces for movie fans and female audiences to decisively purchase tickets.
"The Devil Wears Prada 2", which has been waiting for nearly 20 years, sold US$32 million on its first day alone. Will you be the first to watch Miranda and Andy's "reconciliation of the century"?