Apple today launched the 2026 Pride series of new products, including a new Apple Watch Pride edition sports loop strap, a new Pride Luminance (light and shadow) dial, and the same theme wallpaper for iPhone and iPad.
Apple stated that this series of products is designed to pay tribute to the global LGBTQ+ community during Pride month in June and beyond, while emphasizing that the company continues to provide financial support to relevant charity organizations.
The Pride version of the sports loop strap launched this time is now available for sale on Apple’s official website and Apple Store app, available in three sizes: 40 mm, 42 mm and 46 mm. In the U.S. market, the band is priced at $49 and will be available at Apple retail stores later this week. According to Apple, the new watch strap is woven from 11 types of nylon yarn, and the colors gradually change from one to another, creating a deep and dynamic rainbow effect, showing the diverse and unique identity of the LGBTQ+ community with a complete color spectrum.
In addition to the physical watch strap, Apple also simultaneously launched a new Pride Luminance watch face, as well as iPhone and iPad wallpapers consistent with the style. These digital themes need to be used with watchOS 26.5, iOS 26.5 and iPadOS 26.5. The relevant system versions are still in the testing phase and are expected to be officially pushed to all users this month. Apple said that both the Pride Luminance watch face and matching wallpapers support user-customizable color matching to better reflect personal expression.