OpenAI said on Monday that it will establish a new company with an initial investment of more than US$4 billion, focusing on helping various organizations build and deploy artificial intelligence systems, and will quickly expand the scale of this business unit by acquiring an AI consulting company called Tomoro.

After early models received a strong response in the consumer market, OpenAI has recently accelerated its efforts to enterprise customers and actively signed enterprise contracts, striving to establish greater influence in the commercial field of large-scale implementation of artificial intelligence.

The new company will be named "OpenAI Deployment Company" and will be controlled and operated by OpenAI. According to reports, the company will assist the ChatGPT developer in dispatching engineers focused on cutting-edge AI deployment within the enterprise, working closely with various business teams to find application scenarios where AI can bring the greatest business value.

OpenAI also announced the acquisition of Tomoro, a consulting company focused on helping companies implement AI technology. It will introduce about 150 experienced AI engineers and "deployment experts" to the new business unit in the initial stage. Tomoro was founded in 2023 and has formed a partnership with OpenAI. Its official website shows that its customers include companies such as Mattel, Red Bull, Tesco, and Virgin Atlantic.

The move comes as rival Anthropic is also rapidly expanding in the enterprise AI market, with its Claude series of models maintaining rapid popularity among enterprise users. Reuters has previously reported that OpenAI and Anthropic, their respective joint ventures with private equity firms, are negotiating to acquire a group of service companies that specialize in helping companies deploy artificial intelligence.

OpenAI stated that this deployment business unit will be promoted in the form of a multi-year cooperation, involving long-term commitments between OpenAI and 19 partner companies. The collaboration is led by TPG, with Advent, Bain Capital and Brookfield participating as co-leading founding partners.