At 14:30 this afternoon, Wenjie M9 and Huawei’s winter full-scenario press conference will be officially held.At that time, a new form of OWS headphones-Huawei FreeClip ear clip headphones will be launched.This headset adopts the innovative C-bridge design, which does not need to be inserted into the ears, and will not cause ear pain when worn all day long. It has an adaptive sensor, can adjust the clamping force of the buckle, automatically adjusts, and wears firmly.
It is understood that OWS (OpenWearableStereo) headphones are fully open wearable headphones.It is designed with the concept of "liberating both ears". It adopts an open structure and does not require insertion into the ears (such as ear hooks, ear clips, etc.) when used. Through directional sound transmission technology (more of an air conduction method), it is based on the characteristics of not stuffing the ears, the wearing process is relatively "stable", and it can perceive the sound of the external environment.
OWS open-back headphones have become a new trend in the development of the headphone market in 2023 and a highlight of the Chinese audio market.
Although OWS is a new term, OWS headphones are not a new category. In 2022, the sales volume of OWS open headphones in China will be approximately 5 million pairs.
According to data from RUNTO,In 2023, sales of OWS open headphones in China will reach 10.57 million pairs, a year-on-year increase of 114%, accounting for 10.8% of the overall headphone market.
Analysts believe that OWS open-back headphones are still in the early stages of the market, and it will be difficult to shake the mainstream status of traditional TWS headphones in a short time.
However, Huawei's entry will change this status quo, which will most likely drive other mobile phone manufacturers to deploy OWS products and force the entire industry to improve their products.
Quarterly sales trend of China's OWS open headphone market from 2022 to 2023 Unit: 10,000 pairs