30,000 employees in Google’s advertising department are facing layoffs. The boss finds that their price-performance ratio is not as good as AI

Following the massive layoffs of 12,000 people at the beginning of the year,Google plans to reorganize its advertising sales department, which will put 30,000 employees at risk of being laid off.Google’s restructuring plan also made workers discover that in addition to the economic downturn and employment difficulties,The reason for being laid off may also be that the price/performance ratio is not as good as that of AI.

People familiar with the matter said that Google will consolidate department employees, which may include layoffs and reassignment to the key account sales department, responsible for overseeing relationships with major advertisers.

These employees are responsible for designing customized advertising campaigns for large clients and recommending new advertising based on the client's product portfolio, butWith the application of AI in Google's advertising business, the need for these salespeople has become less and less.

Over the years, Google has developed and acquired a series of ad tech tools that automate the process without requiring Google to worry about it. Google has also developed a new tool, PMax, thatCan recommend and create new ads for ad buyers.

Not only accurate recommendations, but also the problem of advertising production has been solved. More and more customers have begun to adopt PMax. As a result,A large number of employees who specialize in selling advertising for Google have been replaced by AI.