At 0:00 on May 15th, Apple’s mobile phone prices suddenly dropped, and the iPhone 17 Pro series was reduced by 1,000 yuan across the board. News reporters found that JD.com’s self-operated flagship store for Apple products has immediately adjusted prices. The iPhone 17 pro series is directly discounted and combined with trade-in, with a double subsidy discount of 2,000 yuan, and the final price is 6,999 yuan.
Phone 17 Pro has reached its lowest price in history, officially entering the 6,000 yuan range. The iPhone 17 has experienced its first price reduction since its launch, with multiple subsidies and a trade-in price of only 4,499 yuan.
A consumer logged into an e-commerce platform just after midnight and used his Apple 16 pro to trade in an old product. He found that in addition to the old product deduction, there was also a trade-in subsidy totaling 1,000 yuan.
An Apple store staff member said that the authorized store has received the notification. "Every May, many Apple fans are waiting for this wave. This will be the biggest discount event of the whole year." He said that 618 is coming soon, which is probably the best time to buy an Apple mobile phone this year.
This year, due to the price increase of core components such as mobile phone memory, the prices of flagship phones of many brands have increased by 200-600 yuan. Some analysts believe that the price reduction of the entire Apple 17 series may stimulate a new wave of sales peaks.
According to public statistics from the industry, cumulative global sales of the iPhone 17 series have reached 112 million units. Among them, China and the United States account for 50% of global sales.