On the evening of May 18, Chase Technology CEO Yu Hao posted on Weibo that he may gradually reduce his presence in self-media in the future. He said: "Dear students who are pursuing me, you should post more videos to clearly explain the work you do, your products, your technology, and your innovations. Earlier, I personally participated in the game and led you to show your work on self-media. In the future, I may have to gradually reduce my appearance in this area, but you need to post more, and you need to show up more, okay?"
At the same time, Sanyan noticed that Yu Hao only posted seven Weibo posts yesterday, which seemed to mean the end of Yu Hao's "crazy posting" mode.
Almost starting from May 3, Yu Hao suddenly started the "crazy posting" mode. He said that the most important thing in the self-media era is authenticity, and believed that a casual 15-second shot is often more effective than spending several hours shooting and editing.
On May 3, Yu Hao posted more than 60 Weibo posts. From that day on, Yu Hao posted almost 60 or 70 Weibo posts every day, and sometimes even posted more than 100 Weibo posts in a day.
Most of these Weibo posts are about "trivial" things, from showing off outfits and mobile phones to showing office scenes.
On May 18, Yu Hao announced that he would gradually reduce his exposure. How has the effect of Yu Hao's self-media management been in the past half month?
Sanyan noticed that on May 4, Yu Hao’s Weibo followers were 515,000; by May 19, the number of followers had increased to 558,000, an increase of 43,000 followers in half a month.
From a data perspective, this increase in followers is not very efficient. According to conservative estimates, Yu Hao posted a total of about 800 Weibo posts in 16 days, with an average of less than a hundred new followers per post. He invested more than 60 hours in total and only gained about 27 fans per hour.
Compared with the communication efficiency of the IPs of leading entrepreneurs such as Lei Jun and Yu Chengdong, who can easily gain tens of thousands of fans in a single post, Yu Hao's input-output ratio is obviously low.
Of course, Yu Hao's real intention for this operation may not be to increase fans itself. His frequent postings are more like a top-down demonstration behavior, intended to force employees to follow up.
However, Yu Hao's "saturated posting" format has indeed increased his influence to a certain extent. For example, it has indeed triggered a lot of discussions during this period.