Italian luxury sports car maker Ferrari released its first all-electric model on Tuesday, sending its shares sharply lower. This new car is named Luce, which means "light", and the launch conference was held at a landmark venue in Rome. Ferrari says the name means "clarity and direction forward."
core points
Ferrari officially launched its new model Luce, the brand's first all-electric car, and the company's stock price fell sharply on Tuesday.
Ferrari CEO Benedetto Vigna said in an interview with CNBC that the new car, named "Luce" (meaning "light"), will be favored by both old customers and new consumers.
Currently, many luxury car companies are scaling back their electric car launch plans due to weak market demand, but Ferrari bucked the trend and released new cars.
In May 2026, Ferrari held a press conference at the Calatrava Windsurfing Venue in the Sports City of Rome and officially unveiled the pure electric model Luce.
The design style of this much-anticipated new car is obviously different from traditional Ferrari models. At present, many luxury car companies such as Porsche and Lamborghini have slowed down the deployment of electric vehicles due to sluggish market demand, but Ferrari has chosen to buck the trend and launch new electric products.
So far, Ferrari Milan’s listed shares have fallen by 6.3%, and its U.S. stocks have fallen by 3% before the market opens; in the past 12 months, the stock has fallen by more than 31%.
Ferrari CEO Benedetto Vigna said that the launch of Luce was "an extremely important day" for the company and marked a new chapter in the brand's development.
When asked whether the new car can meet the needs of new and old customers at the same time, Vigna said in the interview: "When you get involved in new technologies, you must always maintain a sense of awe."
"We respect the technology itself. When applying new technologies, the design must make corresponding changes so that the value of the technology can be fully reflected."
He added that the brand also fully considers the needs and preferences of different customers. Old car owners will be interested in Luce, and this pure electric model will also attract new customer groups to the brand.
卢斯是法拉利史上首款五座车型，零至 60 英里 / 小时加速仅需约 2.5 秒，最高时速约 192 英里 / 小时。该车售价约 55 万欧元（折合 64 万美元），预计今年第四季度开启交付。
Ferrari said that all parts of the vehicle are independently developed and produced at its headquarters in Maranello; the design of the entire vehicle is handled by the creative agency LoveFrom, which was founded by Apple's former chief design officer Joni Ive.
Analysis of reasons for stock price decline
分析师认为，股价走弱一方面源于市场不认可新车设计，另一方面也应验了股市 “利好落地即利空” 的规律 —— 早在本次发布会前，法拉利股价就已提前大幅上涨。
Michael Field, chief equity strategist at Morningstar, said in an email: "Many fans are disappointed with Ferrari's transition to electrification, which they believe will weaken the core characteristics of the supercar brand. Ferrari has long relied on its classic appearance and the powerful power of its fuel engine to establish its image."
"From an investment perspective, many investors have concerns about the research and development of electric vehicles: the investment in research and development of electric vehicles is high, and companies need to bear huge pressure to repay capital, which may also lower the overall return on investment."
Anthony Dick, automotive industry analyst at European Odeo Bank, said bluntly: "This is the most violent stock price reaction we have ever seen due to model design, and the market attitude is already clear."
Dick also said that if the new car does not perform well in the market, Ferrari will face the risk of damaging its brand value. Luce is by far the model that deviates the most from the brand's core philosophy. Once sales fall short of expectations, corporate profits will also be hit.
In response to the fans' concerns about noise, Vigna responded that Luce can bring drivers a driving experience consistent with traditional models. Pure electric models will have exclusive engine sounds, and "each type of power system has its own unique sound effects."
“What really matters is the driving passion that the vehicle conveys to the driver.”